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CRM is a commercial activity by which businesses and charities form a partnership with each other to market an image, product or service for mutual benefit.
Health Therapy Products Ltd. manufacturers of Feel Better Fast 18, and 18 Paths Natural Topical Pain Relief Gel believes in Cause Related Marketing, and offers any Non profit or Corporation the opportunity to create a Strategic Alliance to help raise funds for worthy causes.
CORPORATE SOCIAL RESPONSIBILITY AND PARTNERSHIPS
Years ago, Corporate Social Responsibility was only embraced by a few companies, and even fewer understood or appreciated the potential offered to their businesses through Cause Related Marketing. It is crucial for these partnerships to be representative of the values of their businesses.
CRM IS GATHERING PACE
According to the latest research, consumers are now purchasing a product associated with a good cause more than ever before. The awareness, understanding and call for more opportunities from consumers is gathering pace as business and charities also develop their understanding, adoption and application of CRM.
THE KEY PRINCIPLES
CRM must be based on Integrity, transparency, sincerity, mutual respect, partnership and mutual benefit. A business or charity may choose to ignore them at their risk. Using the Guidelines and exploring the examples provided in markets around the world, the most successful programs would demonstrate these principles at their core.
HEALTH THERAPY PRODUCTS LTD. SUPPORTS
What is Elder Abuse?
Each year hundreds of thousands of older persons are abused, neglected, and exploited. Many victims are people who are older, frail, and vulnerable and cannot help themselves and depend on others to meet their most basic needs. Abusers of older adults are both women and men, and may be family members, friends, or "trusted others."
In general, elder abuse is a term referring to any knowing, intentional, or negligent act by a caregiver or any other person that causes harm or a serious risk of harm to a vulnerable adult. laws. Broadly defined, abuse may be:
Physical Abuse
Inflicting physical pain or injury on a senior, e.g. slapping, bruising, or restraining by physical or chemical means.
Sexual Abusenon-consensual sexual contact of any kind.
Financial Abuse
Financial abuse includes actions that decrease the financial worth of an older person without benefit to that person and may include:
misusing or stealing a senior's assets, property or money.
Neglect
The failure by those responsible to provide food, shelter, health care, or protection for a vulnerable elder.
Exploitation
The illegal taking, misuse, or concealment of funds, property, or assets of a senior for someone else's benefit.
Emotional Abuse
Inflicting mental pain, anguish, or distress on an elder person through verbal or nonverbal acts, e.g. humiliating, intimidating, or threatening.
Abandonment
Desertion of a vulnerable elder by anyone who has assumed the responsibility for care or custody of that person.
Self-neglectcharacterized as the failure of a person to perform essential, self-care tasks and that such failure threatens his/her own health or safety.
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